'I'm a PR expert and this is why King Charles just secured the monarchy's future'

King Charles was hailed for handling the Andrew problem swiftly and securing the monarchy's future in his own way, following the latest bombshells about the disgraced former prince. Andrew received yet another blow on Thursday, when Buckingham Palace announced that the King had decided to strip him of his titles and HRH style.

The former Duke of York, whose relationship with the late convicted paedophile Jeffrey Epstein led to his very public downfall, was also forced to leave his home Royal Lodge, despite his private tenancy with the Crown Estate. The latest news solidifies Andrew Mountbatten-Windsor's, as he will now be known, end of public life.

Now, a PR expert explained how the King's swift actions help reassure the public of his approach for the monarchy's future.

Renae Smith, founder of The Atticism, praised the King for being a "doer, not just a talker," telling the Express: "King Charles has proven he's a bit more of a doer, not just a talker (and definitely not as silent as his mother).

"He's more decisive than people give him credit for, and this shows he's willing to make uncomfortable calls when it protects the institution. It's a very different energy from the 'keep calm and carry on' approach of previous generations, it's firmer, cleaner, and more modern (and I'm a fan)."

Ms Smith went on to say that the Palace's move was "clever" from a communications standpoint, because it "looks proactive, not reactive" and gets ahead of any potential bombshells about the disgraced royal that could potentially come into the spotlight.

She said: "That's how you control a narrative before it controls you. "If they'd waited, and then reacted to public outcry; it makes them look weak and able to be influenced."

She continued: "This is a bad look for the monarchy. Doing it first allows them to control the narrative. It's beautiful PR at work."

The PR expert added: "This sort of thing is not just damage control; it's brand management and it's very important to get it right. The monarchy is one of the oldest 'brands' in the world, and like any legacy business, sometimes you have to cut loose what's hurting the product.

"Charles has done exactly that, and in a really clever way. So yes, inevitable, but also smart. This is the first real sign we've seen of the modern, strategic monarchy he's trying to build and I'm on board."